References


Southgate, D 2017, 'The emergence of Generation Z and its impact in advertising. Long-term implications for media planning and creative development' Journal of Advertising Research, vol. 28, pp. 227-235. http://web.a.ebscohost.com.ezproxy.lib.swin.edu.au/ehost/pdfviewer/pdfviewer?vid=1&sid=00fb831b-37d2-4919-88b3-c6a4eab03cf2%40sessionmgr4007

Kilian, T, Henning, N and Langner, S 2012, 'Do Millennials read books or blogs? Introducing a media usage typology of the internet generation', Journal of Consumer Marketing,Vol. 29 Issue: 2, pp.114-124, https://doi-org.ezproxy.lib.swin.edu.au/10.1108/07363761211206366